ABOUT US
 

Our Team

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Bill Purdy received a Bachelor of Arts degree in Cognitive Psychology from Northwestern University in 1981 and a Masters degree in Educational Technology from Harvard's Graduate School of Education in 1988. He worked on the original Interactive NOVA series at WGBH-TV and helped produce several multimedia projects for Apple's Multimedia Lab. In 1990, he formed Purdy-Young & Associates, a multimedia company, and produced the award-winning "Teaching, Learning &Technology" for Apple Computer. From 1991 to 1993, Bill designed, programmed and/or produced various projects, including a museum exhibit at the Smithsonian Air & Space museum, a software interface for interactive television and several educational CD-ROM's. In 1994, he formed True North Studios and has since produced award-winning titles for a wide range of clients.  (http://www.linkedin.com/in/williampurdy)

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Michele Costa is an award-winning educational video producer with 20 years of experience producing for public tv, broadcast and cable tv, corporate communications, nonprofit organizations, foundations, and schools.  She has a BA degree in television production from Santa Clara University, and graduate school credits in the Humanities from Dominican College.  In her work, Michele consciously uses the power of media to explore human connections, tell people’s stories, and to make important and serious information interesting and accessible to others.  She’s produced extensively in the areas of environmental education, health and medicine, current affairs, the arts, and teacher professional development for K-12. Some of Michele’s clients include the Exploratorium, McGraw-Hill, Classroom Connect, Apple Computer, Kaiser Permanente, PG&E and school districts and universities.  She brings a curious nature and a documentary sensibility to all of her projects. (http://www.linkedin.com/in/michelemcosta)

Strategic Partners
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John Taylor graduated from Stanford University in 1983 with degrees in English and Biology. He was a founding member of Oracle's first Multimedia Department.. In 1992, John studied educational software design at the MIT Media Lab and at the Harvard School of Education, where he received his Masters degree. He worked as a designer on WGBH's Interactive NOVA series, then went on to produce family entertainment CD-ROMs for Apple Computer. John formed his own company in 1994 and has produced, designed, and programmed titles for clients such as Electronic Arts, Lucas Learning, and the Disney Channel. John also managed the content-development department at Organic Online and was a senior producer and designer for the first multiplayer games at shockwave.com. Projects include the award-winning Math Heads series, a Star Wars CD-ROM, and new services for the TiVo personal video recorder.

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Mike Buettner is an Emmy-award winning art director and graphic artist whose clean, sophisticated design aesthetic and versatile skills have made him one of the most sought-after talents in the Bay Area. As a creative director, Mike has years of experience on large complicated projects leading teams through the product development process—designing the content, user interfaces, interactive activities, digital video graphics and packaging for these products. He has extensive experience, especially, in the educational market and is responsible for the art design of many K-12 curriculum products and games currently on the market. A handful of Mike’s clients include Apple Computer, Classroom Connect, Tenth Planet, WebTV, Library of Congress, and Macromedia. Mike lives with his wife and dog, Augie, in Arcada and works on vintage cars in his free time.

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Robin Hirsh is a veteran Cameraman/DP whose extensive award-winning credits in the media community include PBS, network television, documentary film and large video projects for major companies.  Robin’s work over 25 years has taken him to 40 states, 20 foreign countries, and into hundreds of children’s classrooms for educational projects.  With a Photography degree from Layton School of the Arts in Milwaukee, he brings a sensitive artistic eye for composition and lighting to his shooting, and an uncanny instinct for catching special live-action moments as they unfold.  Some of his clients include the National Geographic Channel, WGBH-TV, Dateline NBC, Apple Computer, and Oprah.  Robin lives with his wife and son in Berkeley, California, and likes to fish.